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business Archives - Nimbus Productions

“We don’t need video content”

On 30, Nov 2015 | In Our Blog | By admin

 

“We don’t need video content”

I hear this statement a lot from a range of industries with often diverse target markets. As someone who has grown up making videos, and as someone who realises just how powerful the medium is it almost always surprises me when I hear this. Blocks of text on websites put people off and stock images say nothing about your business however for many businesses this is still the norm for their websites. I am not going to list a load of statistics, I’ll save that for another post, I will however tell you that video is the most effective way of getting your message to your market. Video enables you to show your market what your company is about, your people, your products, the pride you have in your work, no other medium can achieve this in the same way video can.

That said, modern video production companies are still fighting against a now out of date image of video production.

 

“It is expensive.” It really isn’t, our prices start at only £349, less than a small table at a 1 day business event, and that’s before you’ve forked out for flyers, banners, staff etc.

 

“It is time consuming” Nope, we pride ourselves on being unintrusive, before, during, and after shoots.

 

“We have nowhere to put a video” This is the worst one for me, everyone literally has a video player in their pockets nowadays. There are endless places to get your market to engage with your video content, so many in fact I’m going to need bullet points;

  • Your website
  • Twitter
  • Linkedin
  • Facebook
  • Instagram
  • Youtube
  • Vimeo
  • Reddit (hugely overlooked this one)
  • Embed in your mailouts
  • Display at conferences
  • Play it in your reception area
  • Tv advertising
  • You can even project it on your building if you want.

And thats just some. Not every business is going to need to use all of these mediums, you don’t want to be wasting time on platforms that aren’t relevant, but thats where we help out. We know where and how to use your video as effectively as possible, just as we can advise you on what type of video would work best for your business.

If you have any questions about our services please take a look at our work and get in touch, we are always happy to have a chat.

 

By Dan Douglas

Interactive Retail – Bar Button Promotional Video

On 07, Jan 2015 | In Our Work | By admin

We were asked to produce a promotional video for Interactive Retails product, The Bar Button.

Shot at several locations in Newcastle Upon Tyne the video will be used to push the companies product to international markets.

Promotional Video – Black & Banton occupational and physical health

On 08, Jan 2014 | In Our Work, Promotional Video Production | By admin

We were asked by private health company Black & Banton to create a promotional video to demonstrate the services they offer. They used the video across their social media, on screens on their premises and on their website.

 

“Nimbus were a pleasure to work with from start to finish. They showed a lot of flexibility in getting to offsite shooting locations at short notice, just to capture a particular moment we needed. From initial ideas to the final product, Nimbus were enthusiastic, inventive and always striving to deliver a quality product. We would definitely recommend them to anyone looking for video services.”

J Inch – Black & Banton

The Importance of Subtlety in Video Production

On 07, Jan 2014 | In Our Blog | By admin

Avoid the hard sell

Avoid the hard sell

 Video has the benefit of having not only the video element but also the use of music,  voice over and text to convey your message. The secret is to use the right mix of these  elements. Without the right mix your viewers will feel like they are being given the hard  sell, they won’t convert into a subscriber or website visit and your brand will suffer, the  exact opposite of what video is supposed to do for your business.

 It is very easy in video production to look to the voice over or on screen text to convey all  the information; using the visual element only to re-enforce what the viewer is being told.  When doing this it is easy to forget the subtle nuances of the visual such as the use of  colour, framing and camera movement as well neglecting a story element. A story  element, no matter how subtle, will often subconsciously keep the viewer watching; they want to know how this story ends whether they realise it or not.

Bombarding the viewer with information can actually detract from the message you want to get across. For example you don’t have to shout “WE ARE FRIENDLY AND HAVE GREAT CUSTOMER SERVICE” when instead you can just show a customer being welcomed by one of your staff. Simplicity is often the key, instead of telling the viewer your company is friendly you demonstrate the point. They don’t feel like they have been TOLD a message when in actual fact they received the exact message you wanted to deliver.

 

Using subtlety to deliver the correct message in video can be tricky, it is an art. The wrong mix of hard sell, incorrect use of humour or music and bad pace of editing can make for a terrible video and poor ROI.

 

However, when done correctly, video is an incredibly powerful tool.

-Dan