pixl lab Archives - Nimbus Productions
On 07, Jan 2015 | In Our Work | By admin
We were asked to produce a promotional video for Interactive Retails product, The Bar Button.
Shot at several locations in Newcastle Upon Tyne the video will be used to push the companies product to international markets.
We were asked by The Wellcome Trust Centre For Mitochondrial Disease Research based at Newcastle University to create a video of one of their patients Sharon. Sharon shows just how much suffering mitochondrial disease can cause to families.
For several years we have been working for many departments of Newcastle University.
The Students Union have asked us to work on in over 15 individual projects, generating over 30 separate videos.
We were asked to produce a video to introduce the new 2014 sabbatical officers to students;
NUSU asked us to attend most of the events that they held over the academic year and create a montage video out of the footage.
Here we were asked to produce a tongue in cheek tour of their newly refurbished student union building and the facilities on offer to new students. NUSU didn’t want anything too wacky or anything too formal either, they were pleased with out approach of having a tour guide who took himself more seriously than anyone else did.
NUSU used our video to launch their brand new website, as part of their existing social media campaigns and to encourage potential students to apply to Newcastle University.
NUSU also requested we document the annual sports event The Stan Calvert Cup. Newcastle and Northumbria Universities do battle over the coveted cup every year. Here is the video we produced.
We were asked by the careers service to produce a number of short videos of current final year and former students, offering advice to those at the beginning of their university life, he is a montage of those videos.
We were asked by private health company Black & Banton to create a promotional video to demonstrate the services they offer. They used the video across their social media, on screens on their premises and on their website.
“Nimbus were a pleasure to work with from start to finish. They showed a lot of flexibility in getting to offsite shooting locations at short notice, just to capture a particular moment we needed. From initial ideas to the final product, Nimbus were enthusiastic, inventive and always striving to deliver a quality product. We would definitely recommend them to anyone looking for video services.”
J Inch – Black & Banton
On 07, Jan 2014 | In Our Blog | By admin
Video has the benefit of having not only the video element but also the use of music, voice over and text to convey your message. The secret is to use the right mix of these elements. Without the right mix your viewers will feel like they are being given the hard sell, they won’t convert into a subscriber or website visit and your brand will suffer, the exact opposite of what video is supposed to do for your business.
It is very easy in video production to look to the voice over or on screen text to convey all the information; using the visual element only to re-enforce what the viewer is being told. When doing this it is easy to forget the subtle nuances of the visual such as the use of colour, framing and camera movement as well neglecting a story element. A story element, no matter how subtle, will often subconsciously keep the viewer watching; they want to know how this story ends whether they realise it or not.
Bombarding the viewer with information can actually detract from the message you want to get across. For example you don’t have to shout “WE ARE FRIENDLY AND HAVE GREAT CUSTOMER SERVICE” when instead you can just show a customer being welcomed by one of your staff. Simplicity is often the key, instead of telling the viewer your company is friendly you demonstrate the point. They don’t feel like they have been TOLD a message when in actual fact they received the exact message you wanted to deliver.
Using subtlety to deliver the correct message in video can be tricky, it is an art. The wrong mix of hard sell, incorrect use of humour or music and bad pace of editing can make for a terrible video and poor ROI.
However, when done correctly, video is an incredibly powerful tool.
On 13, Sep 2013 | In Event Video Production | By admin
We were asked by swing singer Glen Roughead to produce a promotional video at one of his shows at the Live Theatre in Newcastle which both demonstrated both the quiet soulful side of his performances and also the energetic side and his ability to get a venue jumping.
“I have worked with Nimbus Productions now on a number of occasions (and have them booked for future events) they have always delivered exactly what I wanted. Their laid back style has helped me feel at ease when conveying my ideas and their input have taken all my projects to the next level. Always very efficient in getting back to you straight away and always gone that extra mile for me to really make what I’m trying to achieve a fantastic product. I would have no hesitate in recommending them to anyone.”
– glen roughead
You can find more information about Glen at www.glenrswing.co.uk
We produced this short piece for The Wellcome Trust, a poem written by a patient who suffers from the incurable genetic condition Mitochondrial Disease.
“We have been delighted with the work you have done for us. The quality of the films is excellent and you work well with all of our staff. We will definitely be using your services again in the future and look forward to working with you on some of our planned projects”
– Professor Turnbull
We were asked by Ladhar Group to create a promotional video showing the new bar and eatery on highbridge street in Newcastle Pleased To Meet You.
The video was to use footage of their exclusive launch event as well as footage of the intimate details of the venue and the selection of drinks available.