promotional video Archives - Nimbus Productions
We created a total of 20 films for Wellburn Care homes, aimed at increasing interest in working in the care industry we created videos specific to each role as well as individual interview films. The rest of the content can be viewed on the Wellburn Careers website
Edgegear – Promotional video, animation and product photography.
Its not very often something comes along that really makes you turn your head, something that reinvents a part of every day life that we all take for granted. EdgeGear is one of these and a project we were very excited to be a part of.
Andrew and James came to us right at the beginning, requesting a promotional video for their Kickstarter campaign, with the target of raising $45,000.
After smashing this goal by $8,000 we have gone on to produce promotional short films, sound bites and a range of photography and animation in an effort to help the product gain traction and exposure to a global market.
Shot across Norway, California and the north east UK we utilised a wide variety of equipment and filming techniques including ultra high definition 4K and super slow motion as well as aerial and gimbal technology, all for a very modest budget.
On 30, Nov 2015 | In Our Blog | By admin
“We don’t need video content”
I hear this statement a lot from a range of industries with often diverse target markets. As someone who has grown up making videos, and as someone who realises just how powerful the medium is it almost always surprises me when I hear this. Blocks of text on websites put people off and stock images say nothing about your business however for many businesses this is still the norm for their websites. I am not going to list a load of statistics, I’ll save that for another post, I will however tell you that video is the most effective way of getting your message to your market. Video enables you to show your market what your company is about, your people, your products, the pride you have in your work, no other medium can achieve this in the same way video can.
That said, modern video production companies are still fighting against a now out of date image of video production.
“It is expensive.” It really isn’t, our prices start at only £349, less than a small table at a 1 day business event, and that’s before you’ve forked out for flyers, banners, staff etc.
“It is time consuming” Nope, we pride ourselves on being unintrusive, before, during, and after shoots.
“We have nowhere to put a video” This is the worst one for me, everyone literally has a video player in their pockets nowadays. There are endless places to get your market to engage with your video content, so many in fact I’m going to need bullet points;
- Your website
- Reddit (hugely overlooked this one)
- Embed in your mailouts
- Display at conferences
- Play it in your reception area
- Tv advertising
- You can even project it on your building if you want.
And thats just some. Not every business is going to need to use all of these mediums, you don’t want to be wasting time on platforms that aren’t relevant, but thats where we help out. We know where and how to use your video as effectively as possible, just as we can advise you on what type of video would work best for your business.
If you have any questions about our services please take a look at our work and get in touch, we are always happy to have a chat.
By Dan Douglas
On 24, Nov 2015 | In Our Blog | By admin
When we get some rare downtime we like to make little fun videos and giffs for our own amusement and for social media, it keeps those creative juices flowing, and keeps our brand fresh.
No matter what your business…
David Cameron watching our showreel;
The longer you look the more you see;
On 07, Jan 2015 | In Our Work | By admin
We were asked to produce a promotional video for Interactive Retails product, The Bar Button.
Shot at several locations in Newcastle Upon Tyne the video will be used to push the companies product to international markets.
For several years we have been working for many departments of Newcastle University.
The Students Union have asked us to work on in over 15 individual projects, generating over 30 separate videos.
We were asked to produce a video to introduce the new 2014 sabbatical officers to students;
NUSU asked us to attend most of the events that they held over the academic year and create a montage video out of the footage.
Here we were asked to produce a tongue in cheek tour of their newly refurbished student union building and the facilities on offer to new students. NUSU didn’t want anything too wacky or anything too formal either, they were pleased with out approach of having a tour guide who took himself more seriously than anyone else did.
NUSU used our video to launch their brand new website, as part of their existing social media campaigns and to encourage potential students to apply to Newcastle University.
NUSU also requested we document the annual sports event The Stan Calvert Cup. Newcastle and Northumbria Universities do battle over the coveted cup every year. Here is the video we produced.
We were asked by the careers service to produce a number of short videos of current final year and former students, offering advice to those at the beginning of their university life, he is a montage of those videos.
We were asked by private health company Black & Banton to create a promotional video to demonstrate the services they offer. They used the video across their social media, on screens on their premises and on their website.
“Nimbus were a pleasure to work with from start to finish. They showed a lot of flexibility in getting to offsite shooting locations at short notice, just to capture a particular moment we needed. From initial ideas to the final product, Nimbus were enthusiastic, inventive and always striving to deliver a quality product. We would definitely recommend them to anyone looking for video services.”
J Inch – Black & Banton
On 07, Jan 2014 | In Our Blog | By admin
Video has the benefit of having not only the video element but also the use of music, voice over and text to convey your message. The secret is to use the right mix of these elements. Without the right mix your viewers will feel like they are being given the hard sell, they won’t convert into a subscriber or website visit and your brand will suffer, the exact opposite of what video is supposed to do for your business.
It is very easy in video production to look to the voice over or on screen text to convey all the information; using the visual element only to re-enforce what the viewer is being told. When doing this it is easy to forget the subtle nuances of the visual such as the use of colour, framing and camera movement as well neglecting a story element. A story element, no matter how subtle, will often subconsciously keep the viewer watching; they want to know how this story ends whether they realise it or not.
Bombarding the viewer with information can actually detract from the message you want to get across. For example you don’t have to shout “WE ARE FRIENDLY AND HAVE GREAT CUSTOMER SERVICE” when instead you can just show a customer being welcomed by one of your staff. Simplicity is often the key, instead of telling the viewer your company is friendly you demonstrate the point. They don’t feel like they have been TOLD a message when in actual fact they received the exact message you wanted to deliver.
Using subtlety to deliver the correct message in video can be tricky, it is an art. The wrong mix of hard sell, incorrect use of humour or music and bad pace of editing can make for a terrible video and poor ROI.
However, when done correctly, video is an incredibly powerful tool.