video production newcastle Archives - Nimbus Productions
On 30, Nov 2015 | In Our Blog | By admin
“We don’t need video content”
I hear this statement a lot from a range of industries with often diverse target markets. As someone who has grown up making videos, and as someone who realises just how powerful the medium is it almost always surprises me when I hear this. Blocks of text on websites put people off and stock images say nothing about your business however for many businesses this is still the norm for their websites. I am not going to list a load of statistics, I’ll save that for another post, I will however tell you that video is the most effective way of getting your message to your market. Video enables you to show your market what your company is about, your people, your products, the pride you have in your work, no other medium can achieve this in the same way video can.
That said, modern video production companies are still fighting against a now out of date image of video production.
“It is expensive.” It really isn’t, our prices start at only £349, less than a small table at a 1 day business event, and that’s before you’ve forked out for flyers, banners, staff etc.
“It is time consuming” Nope, we pride ourselves on being unintrusive, before, during, and after shoots.
“We have nowhere to put a video” This is the worst one for me, everyone literally has a video player in their pockets nowadays. There are endless places to get your market to engage with your video content, so many in fact I’m going to need bullet points;
- Your website
- Reddit (hugely overlooked this one)
- Embed in your mailouts
- Display at conferences
- Play it in your reception area
- Tv advertising
- You can even project it on your building if you want.
And thats just some. Not every business is going to need to use all of these mediums, you don’t want to be wasting time on platforms that aren’t relevant, but thats where we help out. We know where and how to use your video as effectively as possible, just as we can advise you on what type of video would work best for your business.
If you have any questions about our services please take a look at our work and get in touch, we are always happy to have a chat.
By Dan Douglas
On 24, Nov 2015 | In Our Blog | By admin
When we get some rare downtime we like to make little fun videos and giffs for our own amusement and for social media, it keeps those creative juices flowing, and keeps our brand fresh.
No matter what your business…
David Cameron watching our showreel;
The longer you look the more you see;
We were asked by The Wellcome Trust Centre For Mitochondrial Disease Research based at Newcastle University to create a video of one of their patients Sharon. Sharon shows just how much suffering mitochondrial disease can cause to families.
We were asked by private health company Black & Banton to create a promotional video to demonstrate the services they offer. They used the video across their social media, on screens on their premises and on their website.
“Nimbus were a pleasure to work with from start to finish. They showed a lot of flexibility in getting to offsite shooting locations at short notice, just to capture a particular moment we needed. From initial ideas to the final product, Nimbus were enthusiastic, inventive and always striving to deliver a quality product. We would definitely recommend them to anyone looking for video services.”
J Inch – Black & Banton
On 07, Jan 2014 | In Our Blog | By admin
Video has the benefit of having not only the video element but also the use of music, voice over and text to convey your message. The secret is to use the right mix of these elements. Without the right mix your viewers will feel like they are being given the hard sell, they won’t convert into a subscriber or website visit and your brand will suffer, the exact opposite of what video is supposed to do for your business.
It is very easy in video production to look to the voice over or on screen text to convey all the information; using the visual element only to re-enforce what the viewer is being told. When doing this it is easy to forget the subtle nuances of the visual such as the use of colour, framing and camera movement as well neglecting a story element. A story element, no matter how subtle, will often subconsciously keep the viewer watching; they want to know how this story ends whether they realise it or not.
Bombarding the viewer with information can actually detract from the message you want to get across. For example you don’t have to shout “WE ARE FRIENDLY AND HAVE GREAT CUSTOMER SERVICE” when instead you can just show a customer being welcomed by one of your staff. Simplicity is often the key, instead of telling the viewer your company is friendly you demonstrate the point. They don’t feel like they have been TOLD a message when in actual fact they received the exact message you wanted to deliver.
Using subtlety to deliver the correct message in video can be tricky, it is an art. The wrong mix of hard sell, incorrect use of humour or music and bad pace of editing can make for a terrible video and poor ROI.
However, when done correctly, video is an incredibly powerful tool.
On 13, Sep 2013 | In Event Video Production | By admin
We were asked by swing singer Glen Roughead to produce a promotional video at one of his shows at the Live Theatre in Newcastle which both demonstrated both the quiet soulful side of his performances and also the energetic side and his ability to get a venue jumping.
“I have worked with Nimbus Productions now on a number of occasions (and have them booked for future events) they have always delivered exactly what I wanted. Their laid back style has helped me feel at ease when conveying my ideas and their input have taken all my projects to the next level. Always very efficient in getting back to you straight away and always gone that extra mile for me to really make what I’m trying to achieve a fantastic product. I would have no hesitate in recommending them to anyone.”
– glen roughead
You can find more information about Glen at www.glenrswing.co.uk
We produced this short piece for The Wellcome Trust, a poem written by a patient who suffers from the incurable genetic condition Mitochondrial Disease.
“We have been delighted with the work you have done for us. The quality of the films is excellent and you work well with all of our staff. We will definitely be using your services again in the future and look forward to working with you on some of our planned projects”
– Professor Turnbull
We were asked by Ladhar Group to create a promotional video showing the new bar and eatery on highbridge street in Newcastle Pleased To Meet You.
The video was to use footage of their exclusive launch event as well as footage of the intimate details of the venue and the selection of drinks available.